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After writing the contest series, I have been thinking about whether they are a form of promotion that really works or not—for the author.

In this case, I’m wondering what promotional efforts will gain the writer a new reader. More specifically, to newbie or mid-list authors—not the bigger names, who already have name recognition and a larger promo budget from their publishers.

From reading these posts at Emily Veinglory’s ERECSITE, I have come to see that many mid-list and newer authors wonder how to use their promotion dollars most effectively. What works best? Is it swag? Magnets, postcards, bookmarks, pens, etc. Or is it free content online—book giveaways, excerpts, free short stories? Or is it time spent interacting with readers and potential readers—which is time away from writing, which in turn is money—blogging, chatting, guest blogging, booksignings, etc.?

I know that contests and giveaways work for me—if I get a free book by an author with whose work I’m unfamiliar, I get to try it for ‘free’ (aside from the commitment to write a review). In several cases, that has translated into a new fan for the author and a vocal pimp for their work (you know who you are).

Even when I don’t end up with a free book, by participating in the contest or giveaway, I have been drawn into interacting with the author and her fans, reading more reviews, excerpts, short stories, what have you. Sooner or later I will likely be trying at least one of her books—and again, if I like it, that author has gained a new reader and vocal pimp.

However, I am only one reader, and my experiences and reactions may well be at one end of the curve. Which brings me to the question…

What promotional efforts work for you, the reader? What makes you try a new-to-you author?

I would like to get as many responses as possible, in order to compile a *cough* über-scientifically-controlled *cough* chart tracking the different successful methods of promotion. (Chart or something, I’m not very good with graphics—no need to cackle, Karen, really.) For those lurkers who are shy and don’t want to post, you can reach me at azteclady1 @ gmail dot com (no spaces).

Who knows, it may even help some authors decide where to direct their promotional efforts.

What?

You don’t think I’m all altruistic like that? {K: Nope}

I am too.

*grumble*

Okay, okay! I am just very opinionated, {K: Ya don’t say? *g*} and want some anecdotal proof that I’m right and contests rock.

Happy now?

{K: Geez, she’s grumpy today, I totally blame Giselle Bundchen.}

Petition For Amazon To Change!

Friday, April 18, 2008
Posted in: Uncategorized

I’m not a tree hugger by any stretch of the imagination, and I rarely sign petitions, but in light of the whole Deborah MacGillivray scandal, I want Amazon to make a change that prevents this kind of crap from ever happening again.

Jane at Dear Author has organised a petition, and we need as many people to sign it as possible, so that she can take it to Jeff whatshisface, who can hopefully do something about the current reviewing system.

For those people who have been living in Timbuktu for the last week, Jane gives a great summary of the events here.

So what are you waiting for? Go and sign!