Posted in: Elloras Cave, ellorascave, Epublishers
Apparently EC are looking to change things up a bit by launching two new lines.
EC is launching two new Lines (genres) of Romantica at Ellora’s Cave!
These are targeted at specific niche markets, to expand our readership to women who might not be current customers, or who may be looking for something not reflected in our existing story types.
The first line is aimed at girls between 18-25 years of age:
Audience: 18- to 25-year-old modern women who would enjoy reading sexually explicit erotic romance stories about heroines with whom they can identify.
Length: Any of our length categories (so 10K to about 125K)
Tone and Style: The books will have a strong narrative voice. Dialogue and narrative will be very reflective of the target audience’s world.
Heroines: Must be in the 18-25 range, with behavior and attitude to match. The heroine should reflect the lifestyles and values of today’s modern young woman. These will not be like our existing stories that happen to have a heroine in that age range. The style will be very different.
Hero: The hero doesn’t have to fit into the same age range. He may indeed be of age similar to the heroine, part of her peer group. But we would also accept stories of young women involved with older men.
Character Traits: Heroines are more sexually aggressive and less worried about what people think of them. Sexual fluidity (manifesting in various ways, metrosexual men, bisexual heroes/heroines, acceptance of GLBT culture, lesbian flirtation) is more common, almost expected.
Younger characters tend to be politically aware, socially liberal, and accepting of differences. Their job is probably just a job, not a major commitment or the most important thing in their life. Career paths aren’t part of their life plans yet. Self-employment and entrepreneurship may be their goals.
Technology is a big part of their lives, cell phones, laptops, everything online.
The language should be current and characters will have very casual speech patterns, often sarcastic.
In addition to being open to submissions from existing EC authors, we will be looking to recruit new, young authors to write for this line, who have an authentic voice for this age range.
I’m really uncomfortable with the suggestion that women between the ages of 18-25 don’t care about their careers, and that career paths aren’t part of their life plans yet. At eighteen years old, perhaps that’s true, but at twenty-five? My sister is 24, and she’s been a teacher for nearly two years now, and her career is everything to her, and quite frankly, that’s the way I like it.
I’d also mention that in most romance books, the heroine’s careers are almost non-existent anyway, so this isn’t really anything new. I think the only reason they have jobs in the first place is to keep them from looking like total deadbeats.
There was a point a few years ago, when every heroine seemed to be a florist for fuck’s sake. Not that there’s anything wrong with floristry, but it certainly seems lightweight in comparison to being involved in the business world, or being a surgeon, dontcha think?
I would say that the traditional romance reader isn’t interested in having a heroine who is overly ambitious, and married to her job, which as a borderline feminist annoys me a tad. It’s perfectly fine for the hero to be a bazillionaire business man, who’s ruthless and overwhelmingly competitive, but those same traits in a woman would be a complete no-no for Jane Average Reader, and I think this is a sad indictment on romance readers in general, and says a lot about how we seem to want to stay in the dark ages when it comes to how we want our heroines to be portrayed. This may be one of the reasons why historicals are so bloody popular.
The second line that EC want to launch seems to be erotic inspirational romance. Check this out:
Audience: This line is for women of any age who would, or perhaps already do, enjoy EC Romantic, but who may feel guilty about that enjoyment because of a conflict with their personal belief that sex should not occur before or outside of marriage.
Length: Any of our length categories (so 10K to about 125K)
Setting: The culture must involve a legal and binding public commitment ceremony between the two people that includes the intent of permanence (“’til death do us part”) and monogamy.
Sexual Content: These are indeed erotic, but the actual sex does not occur until after marriage. The stories should be the same graphic level of sexual description and sexual language as EC’s existing lines. The only difference from other lines is that the relationship must be monogamous and heterosexual, and penetrative sex cannot occur until after marriage.
Before marriage, there should be a strong focus on the buildup of sexual tension; heavy petting, even leading to orgasm, is fine. The stories can include most of our other sexual elements, such as bdsm, anal, kink, toys. After marriage, anything goes!
It could be the heroine, hero, or both who have a personal belief in no sex before marriage. The character’s personal belief may be based on various factors, might include because it is a part of their religion with which they agree. But these are not religious stories; the character motivations or actions don’t focus on religion. The decision to wait for sex is a personal choice of the characters and should in no way imply a judgment that other people are wrong or “bad” for making different choices.
The characters do not have to be virgins, although it is fine if one or both are. But it also works if there were prior marriages, previous sexual experience, even previous sexual promiscuity. That could, in fact, play into the woman’s or man’s decision now to wait on the sex until after a legal commitment.
So deffo erotic inspy romance right?
Rumour has it that they were going to announce this new line a week ago, but one of the main editors wanted to add more religion, and not everybody agreed.
It’ll be interesting to see how well both lines fare.
What do you guys think? Does either line tickle your interest?
Thanks to you-know-who for the heads up.