Posted in: Azteclady Speaks, random musings
Personally, I don’t think humans as a species can change quickly enough to make the overwhelming sense of entitlement I see all the time a new thing, but I wonder if the degree (that overwhelming part) is encouraged by the sheer numbers of people, the immediacy of social media, and the relatively sudden change from prosperity to frugality in such a large percentage of the population.¹
Over at Dear Author, Jane talked about amazon reducing the benefits of a discount program for new mothers–and having said mothers mounting a protest.
Here’s the thing, though: this is a FREE program, offered voluntarily by amazon. No one is forced to take advantage of it, and amazon is definitely not obliged to offer it. Just like their free shipping on orders over $25.00.
Just like many franchises’ rewards programs.
Not too long ago, the franchise I work for instituted one of these. Customers get a card, they register it online, they swipe it when they buy something, every so often they get free stuff. Sounds like every other reward card out there, right?
This is what I hear from customers²:
I don’t get enough rewards (and I spend all of two dollars a week here, dammit!)
It’s a rip off card (even though it’s FREE) because I don’t get the rewards I want.
I don’t want to register the card online, give me the rewards all the same.
I let my rewards expire, but I want you to honor them anyway.
I only come here once every six months, why don’t I get rewards?
So, what do you think? Is such blatant sense of entitlement a new(ish) thing?
Or is it something that is latent, ready to manifest whenever a group of human beings experiences a prolonged period of prosperity? (think aristocracies–or the so-called 1%)