AA Books Shelved In Centre Aisle In A Barnes & Noble Bookstore…
Sunday, March 25, 2007Posted in: AA romance, shelving policies
For the full report, with photographs, pop over to Rosie’s blog.
Wonders never cease…
Posted in: AA romance, shelving policies
Seressia
March 25
2:37 pm
B&N’s policy is the rack genres together, regardless of the author’s ethnicity. It’s Borders and Walden’s and some others who lump them all together.
Now I could draw a parallel between Border’s shelving policies and their lackluster sales and needing to close 300 Waldenbooks, but I won’t. (that’s just crazy talk!) I do know that I stopped buying my books there in my own way of protesting.
One more thing, as I posted on Rosie’s blog: Publishers pay to be racked on those endcaps and displays. So, not only is it good to see AA romances shelved there, it’s an indication that Harlequin is invested in Kimani’s success. Good news all around!
Claudia
March 25
9:09 pm
Borders seems entrenched in their policies. I got one of their surveys and 98% of the questions were about black books. They even asked about having a black section in childrens books.
I’m not exactly sure how bookstores generate income, but seperate shelving seems profitable enough for Borders to investigate more of it.
I’m old enough to remember when Amazon had browsable AA fiction categories. You can still perform subject searches to get the same info, but browsing was more convenient.
Seressia
March 27
12:43 am
I sincerely wish I had gotten a survey.
Bookstores generate income by getting the books to the people who want to read them. If I have to slog through rows of street lit to find the one or two AA/MC romances, I just don’t feel it’s worth it. I read all types of romances, except inspirational. I like them all being in the same section.
As for Amazon, they seem to be doing all right with their “I noticed you bought that. You might like this one” or “People who looked at this book looked at all of these too”