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Generosity vs business sense (promotion).

During the discussion of this piece, the question of whether author contests/giveaways are done out of generosity, or as part of promotion efforts for the author’s book(s), was raised. Obviously, the only person who can answer it categorically in each instance is the author herself.

However, for the audience looking in, particularly for a new visitor to the site or blog, what matters is the professional side of the person behind the name. Regardless of whether an author’s motivation to hold contests/giveaways is friendliness, generosity, caring, or whatever else; she will likely be expected to behave professionally when interacting with readers or other authors under her professional name.*

That, in my opinion, includes adhering to deadlines set by the author herself; i.e., if you say you’ll post something on a specific date, not doing so could be considered unprofessional (particularly if no explanation or apology for the delay is given, and/or if such behaviour is habitual). I also think that it should definitely be the author’s choice whether to hold contests or giveaways or not, and under which specific conditions and circumstances—really, there’s no question there.

From what I gather, online readership is only a small percentage of the total readership for any author, in most if not all genres.** For that reason, it’s obvious that authors have to weigh just how cost effective it is to deal with the hassle (and the potential downside) of holding contests—just like they have to weigh time constraints for blogging, interviews, and all other forms of promotion, vs the potential benefits therein. It is common sense, really.

There are, I’m sure, plenty of readers who are demanding, ill-mannered, and all around uncomfortable to have around, and who give writers/bloggers/reviewers headaches. I do not doubt there are people whose only interest is in any freebies they can get—and that these people would not think twice about trying to rig a contest by posting under multiple handles, etc. But then, readers are people, and people come in all varieties. That is something else for authors to consider.

Also important to consider is that word of mouth is one of the most—if not the most—effective of marketing tools relative to its cost. Viral marketing is not really new; it’s only that much faster these days.

I think it behooves authors to consider that online readers interact constantly with people who may or may not have ever heard of this or that author, series, book. Readers who may not spend significant time online. Our mothers, neighbors, sisters-in-law, the person next to us at the grocery store or the bookstore, the list goes on. We readers love finding other readers and expanding their reading horizons. We are like pushers to other addicts—and we love it when they return the favor.

Do I like freebies if/when I get them? Yes, definitely, and I imagine very few people would answer that question (truthfully) in the negative.

However, as a reader, I don’t expect freebies from authors. I visit author’s websites to find out about backlist titles I may not have or know about; to check current and future releases; perhaps, if the author blogs, to interact with him or her and talk about the books. I visit readers/reviewers blogs to see what people whose tastes I trust (because they jive with mine, or because I have learned where they differ, etc.) are saying about books I haven’t read, and authors I know nothing about.

*See this wonderful piece by Jules Jones at erecsite.

**I’m falling for the stereotype that readers of science fiction would probably be up to the latest technological gadget, and therefore, plugged to the net most of the time.


  • Well said, Lady.


  • Well said. For me, freebies have occasionally convinced me to read a book I wouldn’t otherwise, and this has sometimes led to my surprised endorsement of said book. For example, at one point I won a copy of Doug Crandell’s ‘The Flawless Skin of Ugly People.’ It was so incredibly not my usual type of book, but I loved it and was happy to say so on my blog.

    I’m actually more likely to enter a contest if it’s by an author whose books I’m not completely familiar with already.


  • I love the freebies and they have often started a brand new reading relationship with an author for me.

    But, nothing drives me more crazy than when someone doesn’t follow up on what they say they’re going to do. Admittedly the admin side of holding a contest can be a pain, but I think if you say you’ll doing something on a specific day it’s best to do it on that day. If you don’t know if you’ll get to it by a certain day, just say, sometime next week I’ll announce the winner. 😉


  • Hey, AztecLady. Just thought I’d mention that I love it when I see your comments at various sites.

    **I’m falling for the stereotype that readers of science fiction would probably be up to the latest technological gadget, and therefore, plugged to the net most of the time.

    You’d think, wouldn’t you? But you’d be wrong. By gadgets, you really mean ebook/author website readers, don’t you? Straddling both camps, I can say that romance readers are the ones that demand technology and technological finesse more than sf readers. I mean, however much we diss RWA, at least they admit that epubs exist, which is a lot more than can be said for SFWA.

    Don’t take my word for it. Surf around at sf authors, then romance authors. You’ll find that the romance authors are more clued in about internet presence, and that their readers are more comfortable with new reading technologies than other genre readers. Something else to be proud of.


  • Thank you for your kind words–and I stand corrected. That’ll teach me to fall for stereotypes.


  • Well said.

    (BTW, I did send your prize, right?)


  • (BTW, I did send your prize, right?)

    Yes, you did.

    *chuckling* It seems I’m making lots of folks paranoid with these posts!


  • Actually, most of us are paranoid, neurotic anti-socialites to begin with. How else do you think we make up all the stuff we write? … Wait, is that just me?


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