Wow, The Daily Mail are giving away twelve Mills and Boon DVDs, as part of its Centenary celebrations.

The Daily Mail launches its latest DVD giveaway . . . a collection of 12 all-time favourite romantic Mills & Boon classics on DVD for you to enjoy — all ABSOLUTELY FREE. This year, Mills & Boon celebrates a century as one of the most enduringly popular brand names in publishing.

Over the past 100 years the Mills & Boon imprint has become synonymous with romantic fiction, and inside every copy of Saturday’s Daily Mail you’ll find your FREE DVD of At the Midnight Hour, starring Patsy Kensit and Simon MacCorkindale. Then, from Monday, in each day’s Daily Mail, we will be printing a voucher. Simply cut it out and take it to your local branch of Tesco or WHSmith where, in return, you will be given that day’s DVD

I’m loving the promo!

By the way, according to an article in The Guardian, a Mills and Boon book is sold every 6.6 seconds in the UK, and 200 million of them are sold every year.

It’s an interesting article, well worth reading, even for somebody who rarely reads M&B books these days.

It has been calculated that dedicated modern Mills & Boon readers will have seen their characters sharing some 30,000 embraces and tripping merrily to the altar at least 7,000 times, more than enough happily-ever-afters to cheer the most jaded of readers. Jilly Cooper puts it best: ‘After all, life’s bloody tough. Mills & Boon is much better than binge drinking.’

I was also very interested to find out that:

Readers, Writers and Romance, an exhibition celebrating Mills & Boon’s centenary, will be staged in Manchester Central Library from June, before touring the north west into 2009

I might just have to take a look at the exhibition, when it starts next month.