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A poster left an interesting comment on one of the many NCP posts on the blog earlier today. It wasn’t the NCP related stuff that caught my interest, but this little gem:

I had a friend who told me once that I should write from my heart and everything else will come along on its own. I disagree. I believe you should write what people are interested in reading. Otherwise, you’re not going to make any money, which is pretty much the point of writing isn’t it?

Well, we know that a lot of authors have jumped on the various bandwagons out there, (Read: paranormals) but does this mean that they are likely to sell more books, just because they chose a popular sub-genre?

Is this poster correct? Does it really make more sense to write what is selling in the market, rather than what you’re passionate about?

As readers, do you prefer your fave authors to write from the heart, or would you be just as happy if they jumped on the bandwagons?