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(Originally seen at the Book Binge)

FREE EBOOK AND NOT QUITE A NEWSLETTER

Sept 1, 2008

Hi everyone,

I hope this email finds you well. I’ve received so many encouraging emails from all of you in recent months and I’m very humbled by and grateful for your generous support during the difficult months. I’m sorry to have to tell you that MIRA has delayed Virtually Hers and this time, I’m not even sure when it’s coming out. My agent is in communication with the powers-that-be on how to solve this problem, and needless to say, I’m feeling depressed and devastated about this bit of news. I’m still holding on to some hope that my publisher will find a way to get this book out.

I can’t give you all the details but the main reason why MIRA is reluctant to put out Virtually Hers is because Walmart didn’t pick up Virtually His (the first book) and that killed my “retail” numbers, which is the number the marketing department bow down to. If the retail # is low, no matter how strongly your book does, MIRA doesn’t recognize it as a success and without Walmart, that’s a loss of at least 15-20 thousand sales.

So anyway, the reason given to me and my agent was that basically, without Walmart (or a high retail number), I’m doomed. Not a very happy feeling to live with, let me tell you, since I’m being blamed for something that isn’t my fault. It’s not my responsibility to make sure Walmart buys my book; it’s the marketing department’s. All my books published by Avon were sold at Walmart and did well. But my pointing this out hasn’t gotten me any closer to getting my book out.

Being one of those people who tries to the bitter end, I’m mounting one last effort and I’m hoping that you’ll help me. I’ve been talking to some book buyers and they had suggested for my readers to write to WALMART HQ in Arkansas asking them about Virtually Hers. The idea is to get the main head buyer(s) at Walmart to see that there are many readers from all over the States looking for Gennita Low’s books and they will then contact my publisher to order it.

For example, one reader has written: “Hi, I belong to a book club and we plan to read Gennita Low’s Virtually Hers coming out soon. She writes for MIRA books and I know Walmart stocks their books. I was wondering if and when Walmart will have her book so I can give this information to our book club.”

Another example: “I’ve bought Gennita Low’s books at Walmart in the past and was wondering when you’ll have her book, Virtually Hers, in? I’ve been waiting for this book to come out.”

I admit this is an ass-backwards way of doing things but I’m out of ideas right now. My editor has been kind and supportive, and has been fighting very hard for my cause, so if you can drop her a line in the mail so she could have hard evidence to show her boss, I’d appreciate that too.

If you’d like to help me, here are the three addresses to write to:

Book Dpt (?) or Sales Dpt (?)
Wal-Mart Stores, Inc.
702 S.W. 8th Street
Bentonville, AR 72716

Gennita Low’s editor
225 Duncan Mill Road,
Don Mills, Ont. M3B 3K9
CANADA

Gennita Low’s editor
233 Broadway, 10th Floor,
New York, NY 10279

One last thing. As a way to thank you, I’m giving away a free serial e-book on my blog. I’m up to Chapter 8 already. Just click on each link to read the chapters. It’s my gift to you for being such wonderful and enthusiasts readers, always emailing me to find out more about my characters and stories.

The Virtual series was sold as a three-book contract about a couple. That’s why I’m very disappointed because each book moves our couple, Jed and Hell, into a deeper level. Virtually Hers is, as many of you know, Jed’s story. Much of it is in his POV and I hope that I can get this story in book form so I can share him with you.

Thank you from the bottom of my heart.
Best,
Gennita

So, ladies and gents, follow the links and get your copy of Virtually His (available here (Kindle) and here (eHarlequin, both massmarket and electronic versions), and don’t forget to write your very own little note to the powers that are confused over at Mira.

And you could always check Gennita’s kickass backlist… 😉

13 Comments »

  • 🙁 Well, that sucks.

    ReplyReply

  • Gennita–brava! You’re very brave to put this out there and I applaud you. I will definitely write a letter, though I’ll have to fudge because I never shop at Walmart. But I’m willing to lose a little karma in your honor.

    As you said, it is NOT your fault this book didn’t sell to Walmart. BIG hugs!!!

    ReplyReply

  • I just got a copy of Virtually His, Gennita, and can’t wait to read it. Will contact somebody!

    ReplyReply

  • Dang, I’ve been seriously waiti€ng for Virtually Hers!

    ReplyReply

  • […] from Gennita Low Posted on October 4, 2008 by shilohwalker Hey guys… saw this over at Karen’s. Gennita is a fab writer…if you can help her out, it would be appreciated. (Originally seen […]


  • Thank you for posting my newsletter, Aztec Lady and Karen. I appreciate your help. This is also tough for me because I still have two RS manuscripts that are sitting here that I can’t sell because I’m still under contract with MIRA. So, I’m in limbo while I wait for this decision from The Consortium.

    In any case, please do come by my blog and read my free ebook ;-). I can’t stop writing, that’s my problem.

    ReplyReply


  • Lee Anne
    October 4
    1:53 am

    That really sucks. I am sorry to hear about your book.

    ReplyReply


  • Kathleen
    October 4
    2:25 am

    Boo Walmart!!! They need to get thier act together, as do the marketing dept at your publishers.

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  • Thank you, Julie! Writing to Walmart has actually gotten a few phone calls/letters back to my readers. They asked them what authors they wanted to read because Walmart HQ has no idea what readers want other than what is recommended by their buyers (who pick mostly the Big Names, of course). So you get to tell them to get some of your other favorite authors that have been cut off from the Walmart list too!

    K.Z., thanks! I hope you enjoy the book.

    Everyone has been so kind and supportive. I hadn’t expected my group newsletter to get this much exposure! Thank you again.

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  • Randi
    October 5
    4:26 pm

    noooooooooooooooooooooooo. crap! I’ve been waiting for Virtually Hers for MONTHS!! This totally blows.

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  • Genmita, this is the PERFECT way to get notice to the big dogs! good job and good luck!

    Sascha

    ReplyReply

  • […] an open letter that was posted several places online, including Karen Knows Best, Low invites people to contact Mira, and to contact Wal Mart’s book buying department to try […]



  • jackie
    May 26
    12:23 am

    wow!so cant believe that, i had searched through so many websites trying to find virtually hers and failed know i find this out!Gennita hang in there u can count me in to write walmart a letter!

    ReplyReply

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