Personally, I don’t think humans as a species can change quickly enough to make the overwhelming sense of entitlement I see all the time a new thing, but I wonder if the degree (that overwhelming part) is encouraged by the sheer numbers of people, the immediacy of social media, and the relatively sudden change from prosperity to frugality in such a large percentage of the population.¹

Over at Dear Author, Jane talked about amazon reducing the benefits of a discount program for new mothers–and having said mothers mounting a protest.

Here’s the thing, though: this is a FREE program, offered voluntarily by amazon. No one is forced to take advantage of it, and amazon is definitely not obliged to offer it. Just like their free shipping on orders over $25.00.

Just like many franchises’ rewards programs. (more…)